With less than six weeks remaining until this year’s general election, HBO Max and Rock the Vote are kicking off a new partnership that encourages voters to highlight the issues that have most affected their daily lives, families and communities. Viewers are encouraged to join the conversation started by @HBOMax and @HBO and fill in the blank –– that they will “#VoteBecause __________ Depends On It” — on social media to spread the word about why they’re heading to the polls this election. For more on how to get engaged leading up to the election, register to vote, check your registration status, access registration and absentee ballot request deadlines, and more, fans can visit rockthevote.org/warnermedia.
In addition, a powerful new PSA released today created by the agency team at ENGINE features talent from a variety of HBO and HBO Max original programming wearing face masks that prominently showcase the issues most important to them as the election approaches.
The resonant PSA features Spike Lee, Natasha Rothwell, Robin Thede, Samantha Bee and others representing issues like equality, Black Lives Matter, LGBTQ rights, reproductive justice, and climate change. Henry Winkler closes the spot with his message to “Vote Early.”
To further fuel the conversation, a selection of more than 20 topical and critically acclaimed HBO and HBO Max documentaries that cover civil rights, the environment, women’s rights, health in America, the economy, civic engagement, and elections past and future are available to stream for free on HBOMax.com and HBO.com through November 8. Available titles include award-winning films like HBO’s “True Justice: Bryan Stevenson’s Fight For Equality” and recent debuts including HBO Max’s “On The Trail: Inside the 2020 Primaries.”
HBO Max will also offer free voting kits packaged with the makings for a safe, informed voting experience. The kits will include a checklist provided by Rock the Vote with information about early, absentee and day of voting, customizable stickers and a custom branded mask. 10,000 kits will be available on a first come, first-served basis in October, and registration links will be shared on social from @HBOMax and @HBO.
“We are proud to launch this interactive campaign in partnership with Rock the Vote during a time when so many important issues are dominating our national discourse,” said Dana Lichtenstein, Vice President, Brand Marketing, HBO and HBO Max. “This campaign not only aligns with Rock the Vote’s mission to increase voter registration and turnout for the 2020 presidential election, but stresses the importance of issues that touch our daily lives. Instead of simply telling people to vote, we want to give our audience the opportunity to explain why they want to vote and to help translate their most important issues into action.”
"Rock the Vote is thrilled to build on its long-standing partnership with HBO to empower employees and audiences to show up for their communities and issues that impact their lives,” said Carolyn DeWitt, President and Executive Director of Rock the Vote. “HBO and its talent understand the gravity of this moment and continuously lead with innovative messaging that drives home the importance of voting to determine the future of our communities and our country."
The full list of documentaries that are available to stream for free on hbomax.com/votebecause are listed below.
Abortion: Stories Women Tell
Clinica de Migrantes
Habla y Vota
Hard Times: Lost on Long Island
I Am Evidence
Ice on Fire
Kill Chain: The Cyber War on America’s Elections
Mann v. Ford, No Contract
No Cookies: The Stella D’Oro Strike
One Nation Under Stress
On the Trail: Inside the 2020 Primaries
Paycheck to Paycheck: The Life & Times of Katrina Gilbert
Seeing America with Megan Rapinoe
Stockton on My Mind
The Trans List
True Justice: Bryan Stevenson’s Fight for Equality
What You Gonna Do When the World’s on Fire?
Women of Troy
The full list of documentaries that are available to stream for free on hbo.com are listed below.
Crisis Hotline: Veterans Press 1
Meet the Donors: Does Money Talk?
The full list of talent featured in the PSA are listed by order of appearance with their chosen issues.
Natasha Rothwell (Insecure, HBO) - Equality, BLM, Choice
Matt Bomer (Doom Patrol, HBO Max) - LGBTQ Rights
Daphne Reid (Fresh Prince of Bel-Air, HBO Max) - Our Kids
Joseph Marcell (Fresh Prince of Bel-Air, HBO Max) - Our Future
Chelsea Handler (Upcoming Stand Up Special, HBO Max) - Black Lives
Bob The Drag Queen (We’re Here, HBO) - Democracy
Sarah Paulson (Coastal Elites, HBO) - Reproductive Justice
Spike Lee (American Utopia, HBO) - Truth
Jay Ellis (Insecure, HBO) - Criminal Justice Reform
Bill Maher (Real Time with Bill Maher, HBO) - Planet Earth
Robin Thede (A Black Lady Sketch Show, HBO) - Equal Rights
Kalen Allen (An American Pickle, HBO Max) - Our Future
David Byrne (American Utopia, HBO) - Being Heard
Samantha Bee (Full Frontal with Samantha Bee, TBS) - Literally Everything
Henry Winkler (Barry, HBO) - Vote Early
About HBO Max
HBO Max is WarnerMedia’s direct-to-consumer offering, which debuted May 27, 2020. With 10,000 hours of curated premium content, HBO Max offers powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from WarnerMedia’s rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more.
About Rock the Vote
Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people. For 30 years, Rock the Vote has revolutionized the way we use culture, technology, education, and activism to increase civic participation among young people. Since its founding, Rock the Vote has processed over 12 million voter registrations and empowered its voters with information and resources to turn them out at more than 30 points above the national youth average with approximately 60% voting for the first time. Rock the Vote works to modernize the civic process and fights to protect young people's access to our democracy. Learn more at rockthevote.org and follow us on Twitter, Facebook, and Instagram @rockthevote.
HBO Max: Noelia de la Cruz firstname.lastname@example.org
Rock the Vote: Andrew Feldman email@example.com