HBO Max And Rock The Vote Kick Off 2020 Election Partnership Providing Election Resources And Encouraging Fans To “VOTE BECAUSE ___ DEPENDS ON IT”
Media Release

HBO Max And Rock The Vote Kick Off 2020 Election Partnership Providing Election Resources And Encouraging Fans To “VOTE BECAUSE ___ DEPENDS ON IT”

Powerful PSA Highlighting Voter Issues Features HBO and HBO Max Talent Including Spike Lee, Natasha Rothwell, Robin Thede, Samantha Bee, Henry Winkler, and More

 

A Selection of Topical, Critically Acclaimed Documentaries Are Also Now Available to Stream for Free on HBOMax.com and HBO.com

With less than six weeks remaining until this year’s general election, HBO Max and Rock the Vote are kicking off a new partnership that encourages voters to highlight the issues that have most affected their daily lives, families and communities. Viewers are encouraged to join the conversation started by @HBOMax and @HBO and fill in the blank –– that they will “#VoteBecause __________ Depends On It” — on social media to spread the word about why they’re heading to the polls this election. For more on how to get engaged leading up to the election, register to vote, check your registration status, access registration and absentee ballot request deadlines, and more, fans can visit rockthevote.org/warnermedia.

Rock the Vote

In addition, a powerful new PSA released today created by the agency team at ENGINE features talent from a variety of HBO and HBO Max original programming wearing face masks that prominently showcase the issues most important to them as the election approaches.

 

 

The resonant PSA features Spike Lee, Natasha Rothwell, Robin Thede, Samantha Bee and others representing issues like equality, Black Lives Matter, LGBTQ rights, reproductive justice, and climate change. Henry Winkler closes the spot with his message to “Vote Early.”

To further fuel the conversation, a selection of more than 20 topical and critically acclaimed HBO and HBO Max documentaries that cover civil rights, the environment, women’s rights, health in America, the economy, civic engagement, and elections past and future are available to stream for free on HBOMax.com and HBO.com through November 8. Available titles include award-winning films like HBO’s “True Justice: Bryan Stevenson’s Fight For Equality” and recent debuts including HBO Max’s “On The Trail: Inside the 2020 Primaries.”

HBO Max will also offer free voting kits packaged with the makings for a safe, informed voting experience. The kits will include a checklist provided by Rock the Vote with information about early, absentee and day of voting, customizable stickers and a custom branded mask. 10,000 kits will be available on a first come, first-served basis in October, and registration links will be shared on social from @HBOMax and @HBO.

“We are proud to launch this interactive campaign in partnership with Rock the Vote during a time when so many important issues are dominating our national discourse,” said Dana Lichtenstein, Vice President, Brand Marketing, HBO and HBO Max. “This campaign not only aligns with Rock the Vote’s mission to increase voter registration and turnout for the 2020 presidential election, but stresses the importance of issues that touch our daily lives. Instead of simply telling people to vote, we want to give our audience the opportunity to explain why they want to vote and to help translate their most important issues into action.”

"Rock the Vote is thrilled to build on its long-standing partnership with HBO to empower employees and audiences to show up for their communities and issues that impact their lives,” said Carolyn DeWitt, President and Executive Director of Rock the Vote. “HBO and its talent understand the gravity of this moment and continuously lead with innovative messaging that drives home the importance of voting to determine the future of our communities and our country."

 

The full list of documentaries that are available to stream for free on hbomax.com/votebecause are listed below.

Abortion: Stories Women Tell

After Truth

Atomic Homefront

Bleed Out

Clinica de Migrantes

Habla y Vota

Hard Times: Lost on Long Island

I Am Evidence

Ice on Fire

Kill Chain: The Cyber War on America’s Elections

Mann v. Ford, No Contract

No Cookies: The Stella D’Oro Strike

One Nation Under Stress

On the Trail: Inside the 2020 Primaries

Paycheck to Paycheck: The Life & Times of Katrina Gilbert

Seeing America with Megan Rapinoe

Stockton on My Mind

The Trans List

True Justice: Bryan Stevenson’s Fight for Equality

What You Gonna Do When the World’s on Fire?

Women of Troy

 

The full list of documentaries that are available to stream for free on hbo.com are listed below.

 

Baltimore Rising

Crisis Hotline: Veterans Press 1

Meet the Donors: Does Money Talk?

 

The full list of talent featured in the PSA are listed by order of appearance with their chosen issues.

 

Natasha Rothwell (Insecure, HBO) - Equality, BLM, Choice

Matt Bomer (Doom Patrol, HBO Max) - LGBTQ Rights

Daphne Reid (Fresh Prince of Bel-Air, HBO Max) -  Our Kids

Joseph Marcell (Fresh Prince of Bel-Air, HBO Max) - Our Future

Chelsea Handler (Upcoming Stand Up Special, HBO Max)  - Black Lives

Bob The Drag Queen (We’re Here, HBO) - Democracy

Sarah Paulson (Coastal Elites, HBO) - Reproductive Justice

Spike Lee (American Utopia, HBO) - Truth

Jay Ellis (Insecure, HBO) - Criminal Justice Reform

Bill Maher (Real Time with Bill Maher, HBO) - Planet Earth

Robin Thede (A Black Lady Sketch Show, HBO) - Equal Rights

Kalen Allen (An American Pickle, HBO Max)  - Our Future

David Byrne (American Utopia, HBO) - Being Heard

Samantha Bee (Full Frontal with Samantha Bee, TBS) - Literally Everything

Henry Winkler (Barry, HBO) - Vote Early

 

About HBO Max

HBO Max is WarnerMedia’s direct-to-consumer offering, which debuted May 27, 2020. With 10,000 hours of curated premium content, HBO Max offers powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from WarnerMedia’s rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more.

Website: HBOMax.com.

 

About Rock the Vote

Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people. For 30 years, Rock the Vote has revolutionized the way we use culture, technology, education, and activism to increase civic participation among young people. Since its founding, Rock the Vote has processed over 12 million voter registrations and empowered its voters with information and resources to turn them out at more than 30 points above the national youth average with approximately 60% voting for the first time. Rock the Vote works to modernize the civic process and fights to protect young people's access to our democracy. Learn more at rockthevote.org and follow us on Twitter, Facebook, and Instagram @rockthevote.

 

CONTACT:

HBO Max: Noelia de la Cruz noelia.delacruz@hbo.com

Rock the Vote: Andrew Feldman andrew@feldmanstrategies.com

Media Contacts

  • Noelia de la Cruz

    Director, Corporate Communications

    WarnerMedia Entertainment and Direct-To-Consumer