Technology and Innovation
WarnerMedia is not only a first-in-class media company, but a robust technology organization that brings content to life in exciting new ways. We strive to give our fans a seamless experience with the content they love wherever, whenever and however they want. With our community of highly skilled, engaged and innovative technologists who solve problems WarnerMedia is building the tools that will run the future of entertainment.
WarnerMedia Technology & Operations (WMTO) encompasses all technology strategy, development and operations as well as shared services across WarnerMedia. It also encompasses the Xandr technology teams. The combination of Xandr and WarnerMedia technological expertise enables the company to create a better advertising value proposition for brands, publishers and consumers alike, as well as accelerate innovation for HBO Max in 2021.
WMTO uses data to help create, supplement and tune our product offerings, in particular our direct-to-consumer service, to give consumers what they want, driving customer acquisition, satisfaction, loyalty and retention. Combined with the power of AT&T’s network leadership, WarnerMedia is focused on creating new content and customer experiences through technologies like 5G, edge computing and artificial intelligence (AI).
At WarnerMedia, not only are we passionate storytellers, we are innovators constantly striving to deliver our first in class content to consumers in the best and most engaging ways possible. We do this by not only focusing on what our fans want today, but by experimenting with innovations to prepare us for the consumer’s needs ten and twenty years down the road.